{"title":"D:fi","description":null,"products":[{"product_id":"d-fi-matte-clay-75g","title":"D:fi Matte Clay 75g","description":"Create lasting matte hair styles with D:fi Strong Hold Matte Clay.\u003cbr\u003e\u003cbr\u003eClay's are great for adding texture and hold to your hair without that wet look or tacky feel of some gels. d:fi Matte Clay is great for defining your style, whilst the strong hold will keep it looking good all day long. We really dig the pineapple scent too.\u003cbr\u003e\u003cbr\u003eWarm a little between your fingertips and style through your dry or damp hair.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465218511181,"sku":"DFI032","price":5.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi032.png?v=1785939336"},{"product_id":"d-fi-d-struct-pliable-moulding-cream-75g","title":"D:fi D:struct Pliable Moulding Cream 75g","description":"D:fi D:struct Pliable Molding Cream enables you to add texture, control, high hold and a subtle matte finish to your hair.\u003cbr\u003e\u003cbr\u003eCactus extract moisturises hair whilst increasing elasticity, lustre and softness. Sugarcane is a natural humectant that helps hair to absorb and retain moisture. Lanolin provides ultimate control.\u003cbr\u003e\u003cbr\u003eWork a small amount of D:fi D:struct Pliable Molding Cream between your fingers and apply evenly through damp or towel-dried hair. Create your desired style.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465221493069,"sku":"DFI001","price":5.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi001_1.png?v=1785939350"},{"product_id":"d-fi-d-sculpt-high-hold-hair-sculptor-75g","title":"D:fi D:sculpt High Hold Hair Sculptor 75g","description":"High hold, low shine for definition and texture.\u003cbr\u003e\u003cbr\u003eContains Lanolin for ultimate shine and control. Beeswax holds style and protect against moisture loss Cetyl Palmitate to envelope the hair with natural softness and smoothness. Castor oil is a naturally derived emollient that provides body and shine.\u003cbr\u003e\u003cbr\u003ePress hard and work a small amount in hand. Work through damp or dry hair. Create a Masterpiece.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465221525837,"sku":"DFI021","price":5.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi021_1.png?v=1785939350"},{"product_id":"d-fi-reshapable-finishing-spray-150ml","title":"D:fi Reshapable Finishing Spray 150ml","description":"Don't settle on a style after one spritz; D:fi Reshapable Finishing Spray is for those who desire plenty of holding power but want to alter it at will. Paraben free, it's as flexible and easy-going as you are.\u003cbr\u003e\u003cbr\u003eD:fi Reshapable Finishing Spray has an innovative formula to encourage your own creative hair excesses. Able to be used as a styling aide or as a culmination to your look, it?s the perfect way to modify or stick depending on your mood.\u003cbr\u003e\u003cbr\u003eApply D:fi Reshapable Finishing to damp or dry hair and style as desired. Apply again to maintain style.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465261896013,"sku":"DFI024","price":8.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi024_2.png?v=1785939737"},{"product_id":"d-fi-high-hold-hair-spray-300ml","title":"D:fi High Hold Hair Spray 300ml","description":"Push up your style from every angle with D:fi High Hold Hair Spray, a light but powerful asset for the creation of massive dos.\u003cbr\u003e\u003cbr\u003eD:fi High Hold Hair Spray uses a simple but effective formula for the creation of gorgeous elevated styles. Its micro-fibre texture allows it to brush out with ease, an incredible asset for such a spray with such significant hold.\u003cbr\u003e\u003cbr\u003eHold D:fi High Hold Hair Spray 6 inches from hair and spray. Continue applying until the desired hold is achieved.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465264157005,"sku":"DFI023","price":8.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/untitled-3.png?v=1785939756"},{"product_id":"d-fi-d-struct-pliable-moulding-creme-150g","title":"D:fi D:struct Pliable Moulding Creme 150g","description":"D:fi D:struct Pliable Molding Cream enables you to add texture, control, high hold and a subtle matte finish to your hair.\u003cbr\u003e\u003cbr\u003eCactus extract moisturises hair whilst increasing elasticity, lustre and softness. Sugarcane is a natural humectant that helps hair to absorb and retain moisture. Lanolin provides ultimate control.\u003cbr\u003e\u003cbr\u003eWork a small amount of D:fi D:struct Pliable Molding Cream between your fingers and apply evenly through damp or towel-dried hair. Create your desired style.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465281196365,"sku":"DFI016","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi016.png?v=1785939876"},{"product_id":"d-fi-matte-clay-strong-hold-matte-clay-150g","title":"D:fi Matte Clay Strong Hold Matte Clay 150g","description":"Create lasting matte hair styles with D:fi Strong Hold Matte Clay.\u003cbr\u003e\u003cbr\u003eClay's are great for adding texture and hold to your hair without that wet look or tacky feel of some gels. d:fi Matte Clay is great for defining your style, whilst the strong hold will keep it looking good all day long. We really dig the pineapple scent too.\u003cbr\u003e\u003cbr\u003eWarm a little between your fingertips and style through your dry or damp hair.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465281360205,"sku":"DFI031","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi031.png?v=1785939876"},{"product_id":"d-fi-extreme-hold-styling-cream-150g","title":"D:fi Extreme Hold Styling Cream 150g","description":"Product: D:fi Extreme Hold Styling Cream gives a medium shine with high hold. Aggressive hold supports edgy styles, like mohawks. Great for layer definition and updo's. $Method$ : Try it wet or dry. Work a small amount of D:fi Extreme Hold Styling Cream through your hair and work your style. \u003cbr\u003e\u003cbr\u003e Beeswax provides hold and control while protecting against moisture loss. Dual polymer complex provides unsurpassed lasting hold. Glycerin is a natural humectant that adds volume and shine. Castor oil is a naturally derived emollient that provides body and shine.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465290928461,"sku":"DFI022","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi022.png?v=1785940014"},{"product_id":"d-fi-anti-gravity-volume-powder-10g","title":"D:fi Anti-Gravity Volume Powder 10g","description":"Able to give a lifting body boost to hair with a natural, matte finish, D:fi Anti-Gravity Volume Powder is arguably the most effective product of its type available. It may come in a small package, but this powder's volumising prowess exceeds its stature, for gorgeous and healthy results.\u003cbr\u003e\u003cbr\u003eD:fi Anti-Gravity Volume Powder doesn?t weight down on hair even slightly due to its incredibly fine texture that can be brushed out with ease. It works from the scalp upwards, imbuing each hair strand with renewed life to maximise the volumising effect.\u003cbr\u003e\u003cbr\u003eOn dry hair, evenly sprinkle D:fi Anti-Gravity Volume Powder close to the scalp for added life.","brand":"D:fi","offers":[{"title":"Default Title","offer_id":54465295778125,"sku":"DFI025","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/dfi025_2.png?v=1785940113"},{"product_id":"d-fi-d-sculpt-high-hold-hair-sculptor-150g","title":"D:fi D:sculpt High Hold Hair Sculptor 150g","description":"\u003cp\u003eD:fi D:struct Pliable Molding Cream enables you to add texture, control, high hold and a subtle matte finish to your hair. Work a small amount of D:fi D:struct Pliable Molding Cream between your fingers and apply evenly through damp or towel-dried hair. Create your desired style. Cactus extract moisturises hair whilst increasing elasticity, lustre and softness. 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