{"title":"Fudge","description":null,"products":[{"product_id":"fudge-clean-blonde-violet-toning-shampoo-50ml","title":"Fudge Clean Blonde Violet Toning Shampoo 50ml","description":"Prevent unwanted yellow and brassy tones and create blonder than blonde results by using Fudge Clean Blonde Violet Toning Shampoo. Perfect for natural or lightened blondes to give you super hydrated hair with undeniable shine.\u003cbr\u003e\u003cbr\u003eThe innovative Quenching Keratin System, is what undoutably helps Fudge Clean Blonde Violet Toning Shampoo 1000ml to get your hair up to 8x stronger with increased smoothness and shine.   The violet micro-pigments immediately get rid of those unwelcome tones.\u003cbr\u003e\u003cbr\u003eApply to wet hair, lather evenly and leave for up to 5 minutes for best results. Rinse well and finish with Fudge Clean Blonde Violet Toning Conditioner for an immaculate finish.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465201045837,"sku":"FDG054","price":3.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg054_1.png?v=1785939081"},{"product_id":"fudge-1-shot-treatment-spray-150ml","title":"Fudge 1 Shot Treatment Spray 150ml","description":"Many products have tried to imitate Fudge 1 Shot Treatment Spray, but when you come at the king, you best not miss and all have failed to match its reparative abilities. Giving hair all the care it needs in one concentrated burst, 1 shot is now even better at strengthening both the interior and exterior of the hair fibre. A salon specialist, the spray is just as effective at the home for a continuous improvement of hair's look and feel.\u003cbr\u003e\u003cbr\u003eFudge 1 Shot Treatment Spray may be small and concentrated, but its formula is jam-packed with some of the healthiest and proven ingredients available in haircare today. Of particular note is the extract of Guarana, one of nature?s best sources of moisture, which keeps hair hydrated long after application. It?s also a key part of the spray?s strength building power, working both in the short and long-term to improve hair?s structure in all environments.\u003cbr\u003e\u003cbr\u003eShake Fudge 1 Shot Treatment Spray well and spray on damp hair. Comb through and do not rinse.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465283883341,"sku":"FDG046","price":9.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg046.png?v=1785939907"},{"product_id":"fudge-damage-rewind-reconstructing-conditioner-250ml","title":"Fudge Damage Rewind Reconstructing Conditioner 250ml","description":"Stop damage in its tracks with Fudge Damage Rewind Reconstructing Conditioner\u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology reconstructs bonds throughout the hair whilst the specialised HairGuard™ targets cuticles and seals them shut in one wash. \u003cbr\u003e\u003cbr\u003eAfter shampooing with Fudge Damage Rewind Reconstructing Shampoo smooth through hair and rinse thoroughly.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465283916109,"sku":"FDG061","price":9.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg061.png?v=1785939910"},{"product_id":"fudge-damage-rewind-reconstructing-shampoo-250ml","title":"Fudge Damage Rewind Reconstructing Shampoo 250ml","description":"Stop damage in its tracks with Fudge Damage Rewind Reconstructing Shampoo\u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline.\u003cbr\u003e\u003cbr\u003eApply to wet hair and rinse well. Follow with Fudge Damage Rewind Reconstructing Conditioner.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465284145485,"sku":"FDG062","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg062png.png?v=1785939914"},{"product_id":"fudge-luminizer-moisture-boost-shampoo-250ml","title":"Fudge Luminizer Moisture Boost Shampoo 250ml","description":"Fudge Luminizer Moisture Boost Shampoo is specially formulated with with featherlight micellar oil complex that gently cleanses and illuminates the hair. \u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline. Colour is also locked from fading for 30 washes. \u003cbr\u003e\u003cbr\u003eApply to wet hair and rinse well. Follow with Fudge Luminizer Weightless Conditioner","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465284178253,"sku":"FDG063","price":9.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg063.png?v=1785939914"},{"product_id":"fudge-luminizer-weightless-conditioner-250ml","title":"Fudge Luminizer Weightless Conditioner 250ml","description":"Fudge Luminizer Weightless Conditioner is specially formulated with with Smoothing-Swish™ technology that keeps hair soft, full of life and frizz-free.\u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline. Colour is also locked from fading for 30 washes. \u003cbr\u003e\u003cbr\u003eAfter shampooing with Fudge Luminizer Moisture Boost Shampoo smooth through hair and rinse thoroughly.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465284211021,"sku":"FDG064","price":9.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg064png.png?v=1785939914"},{"product_id":"fudge-xpander-gelee-shampoo-250ml","title":"Fudge Xpander Gelee Shampoo 250ml","description":"Fudge Xpander Gelée Shampoo leaves hair feeling instantly more volumised. \u003cbr\u003e\u003cbr\u003eInfused with Caffeine and Ginseng to help stimulate scalp and hair growth. Opti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline. Colour is also locked from fading for 30 washes. \u003cbr\u003e\u003cbr\u003eApply to wet hair and rinse well.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465287323981,"sku":"FDG065","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg065.png?v=1785939955"},{"product_id":"fudge-salt-spray-150ml","title":"Fudge Salt Spray 150ml","description":"Get the raw, textured, got out of bed look with Fudge Salt Spray.\u003cbr\u003e\u003cbr\u003eThis medium hold spray will give your hair added body and enhance texture. Also helps to protect from UV damage while pro-vitamin B strengthens and conditions.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465290961229,"sku":"FDG011","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg011_1.png?v=1785940015"},{"product_id":"fudge-blow-dry-putty-75ml","title":"Fudge Blow Dry Putty 75ml","description":"A newly repackaged version of their classic Hair Putty, Fudge Blow Dry Putty is a styling clay that provides medium hold for shorter to medium hair styles. It is formulated to be water-soluble, allowing it to be used in a multitude of ways. With the almond scent, hair is left smelling and looking gorgeous.\u003cbr\u003e\u003cbr\u003eFudge Blow Dry Putty is so versatile it can be used as a styling or finishing product. It can be used to provide thermal protection whilst blow-drying, as it contains UV filters to protect your hair from thermal damage. Moisture is kept locked in throughout the day, for a true feeling of health with every application.\u003cbr\u003e\u003cbr\u003eApply Fudge Blow Dry Putty through towel dried hair and blow dry to create desired style.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465290993997,"sku":"FDG041","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg041_1.png?v=1785940016"},{"product_id":"fudge-cool-brunette-blue-toning-shampoo-250ml","title":"Fudge Cool Brunette Blue-Toning Shampoo 250ml","description":"Keep a cool tone to your brown hair by using Fudge Cool Brunette Blue-Toning Shampoo 250ml. Perfect for natural or coloured brunettes to give you super hydrated hair with undeniable shine.\u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology is what undoutably helps Fudge Cool Brunette Blue-Toning Shampoo penetrate deep in to the hair core to reconstruct bonds after environmental and chemical damage. The blue micro-pigments immediately get rid of those unwelcome tones and help you achieve your coolest, smoothest brunette yet.\u003cbr\u003e\u003cbr\u003eApply to wet hair, lather evenly and leave for up to 5 minutes for best results. Rinse well and finish with Fudge Fudge Cool Brunette Blue-Toning for an immaculate finish.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291026765,"sku":"FDG059","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg059.png?v=1785940019"},{"product_id":"fudge-cool-brunette-blue-toning-conditioner-250ml","title":"Fudge Cool Brunette Blue-Toning Conditioner 250ml","description":"Keep a cool tone to your hair and hydrate your locks using Fudge Cool Brunette Blue-Toning Conditioner. Perfect for natural or coloured brunettes  to give it a surge of moisture with undeniable shine.\u003cbr\u003e\u003cbr\u003eOpti-PLEX™ technology is what undoutably helps Fudge Cool Brunette Blue-Toning Conditioner penetrate deep in to the hair core to reconstruct bonds after environmental and chemical damage. The blue micro-pigments immediately get rid of those unwelcome tones and help you achieve your coolest, smoothest brunette yet.. \u003cbr\u003e\u003cbr\u003eMassage into freshly cleansed hair after using Fudge Cool Brunette Blue-Toning Shampoo and rinse thoroughly.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291059533,"sku":"FDG060","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg060.png?v=1785940020"},{"product_id":"fudge-clean-blonde-violet-toning-shampoo-250ml","title":"Fudge Clean Blonde Violet - Toning Shampoo 250ml","description":"Prevent unwanted yellow and brassy tones and create blonder than blonde results by using Fudge Clean Blonde Violet Toning Shampoo. Perfect for natural or lightened blondes to give you super hydrated hair with undeniable shine.\u003cbr\u003e\u003cbr\u003eThe innovative Quenching Keratin System, is what undoutably helps Fudge Clean Blonde Violet Toning Shampoo 1000ml to get your hair up to 8x stronger with increased smoothness and shine. The violet micro-pigments immediately get rid of those unwelcome tones.\u003cbr\u003e\u003cbr\u003eApply to wet hair, lather evenly and leave for up to 5 minutes for best results. Rinse well and finish with Fudge Clean Blonde Violet Toning Conditioner for an immaculate finish.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291092301,"sku":"FDG069","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg069.png?v=1785940021"},{"product_id":"fudge-professional-salt-spray-150ml","title":"Fudge Professional Salt Spray 150ml","description":"Create a wave all year round. With giant sea kelp, red algae and ocean salt minerals, salt spray gives raw texture and body to flat hair.\u003cbr\u003e\u003cbr\u003eUVisisShield technology helps strengthen and protect your hair from damage and dryness all day long.\u003cbr\u003e\u003cbr\u003eApply to damp or dry hair and scrunch to enhance natural wave through hair and leave to dry naturally.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291288909,"sku":"FDG071","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg071.png?v=1785940022"},{"product_id":"fudge-professional-hair-gum-150ml","title":"Fudge Professional Hair Gum 150ml","description":"Fudge Hair Gum delivers firm control for shorter hair styles and creates volume\/support for longer hair types.\u003cbr\u003e\u003cbr\u003eIt’s great for your slick, spiky or wet looks, this extreme hold controlling gel provides solid support by thickening each strand of hair. Hair Gum adds volume to your fine hair and holds as well as controls your coarse hair.\u003cbr\u003e\u003cbr\u003eApply Hair Gum to the palms of your hands. Distribute evenly through your hair. Style as you desire.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291321677,"sku":"FDG075","price":9.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg075.png?v=1785940026"},{"product_id":"fudge-sculpt-fat-hed-styling-cream-75g","title":"Fudge Sculpt Fat Hed Styling Cream 75g","description":"Unique clay-cream texture smooths easily through hair and won’t weigh it down.\u003cbr\u003e\u003cbr\u003eEnhanced with FLEXI-FIBRE technology to provide flexible, medium hold and a long-lasting matte finish. Contains a CLIMATE-CONTROL shield to provide all day humidity protection.\u003cbr\u003e\u003cbr\u003eScoop out, apply to hands, and rub together. Smooth evenly through hair and style as desired.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465291780429,"sku":"FDG073","price":9.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg073.png?v=1785940034"},{"product_id":"fudge-clean-blonde-damage-rewind-violet-toning-conditioner-250ml","title":"Fudge Clean Blonde Damage Rewind Violet - Toning Conditioner 250ml","description":"For hair that is blonder, stronger and smoother.\u003cbr\u003e\u003cbr\u003eContaining violet micro-pigments that instantly knock out brassy tones whilst Opti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline. \u003cbr\u003e\u003cbr\u003eAfter shampooing with Fudge Clean Blonde Damage Rewind Violet - Toning Shampoo smooth through hair and rinse thoroughly.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465302528333,"sku":"FDG066","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg066.png?v=1785940200"},{"product_id":"fudge-clean-blonde-damage-rewind-shampoo-sulfate-free-250ml","title":"Fudge Clean Blonde Damage Rewind Shampoo Sulfate Free 250ml","description":"For hair that is blonder, stronger and smoother without the use of Sulphates.\u003cbr\u003e\u003cbr\u003eContaining violet micro-pigments that instantly knock out brassy tones whilst Opti-PLEX™ technology reconstructs bonds throughout the hair to give damaged hair a lifeline. \u003cbr\u003e\u003cbr\u003eApply to wet hair and rinse well. Follow with Fudge Clean Blonde Damage Rewind Violet - Toning Conditioner.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465302561101,"sku":"FDG068","price":10.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fudge_clean_blonde_damage_rewind_shampoo_sulfate_free_250ml.jpg?v=1785940200"},{"product_id":"fudge-matte-hed-extra-85g","title":"Fudge Matte Hed Extra 85g","description":"Fudge Matte Hed Extra is a premium styling wax with extra strong hold and matte texture for a raw, natural look.\u003cbr\u003e\u003cbr\u003eFudge Matte Head is the super version of the original Fudge Matte Head, providing extra hold and an even more matte look.\u003cbr\u003e\u003cbr\u003ePump a small amount of Matte Hed Extra into your hands and rub together, warming it up. Distribute evenly through dry or damp hair for a raw, natural look.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465306460493,"sku":"FDG039","price":10.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg039_1.png?v=1785940241"},{"product_id":"fudge-professional-matte-hed-85ml","title":"Fudge Professional Matte Hed 85ml","description":"This Matte Hed styling paste is designed to give added texture and definition to all hair types.\u003cbr\u003e\u003cbr\u003eThe Matte Hed adds volume whil also controling the hair, enabling you to create matte styles with this firm hold paste.\u003cbr\u003e\u003cbr\u003eApply Matte Hed to the palm of your hand, work evenly through the hair rubbing it thoroughly, and then style as desired.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465306493261,"sku":"FDG070","price":10.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg070.png?v=1785940242"},{"product_id":"fudge-professional-matte-hed-extra-85g","title":"Fudge Professional Matte Hed Extra 85g","description":"Fudge's highest hold matte finish styler. Dual combination of kaolin and bentonite clays coat the hair, absorbing moisture for an extra dry, matte finish.\u003cbr\u003e\u003cbr\u003ePolymers and waxes provide extra hold to maintain hairstyle in high levels of humidity.\u003cbr\u003e\u003cbr\u003ePump to activate. Apply to hands, rub together thoroughly and distribute evenly though the hair. Style as desired.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465306526029,"sku":"FDG072","price":10.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg072.png?v=1785940246"},{"product_id":"fudge-sculpt-hair-shaper-75g","title":"Fudge Sculpt Hair Shaper 75g","description":"Fudge Sculpt Hair Shaper 75g is a strong hold styling cream for all hair types.\u003cbr\u003e\u003cbr\u003eThis strong hold multi-purpose styling cream has the ability to texturise, mould, piece or simply just shape your hair to any way you want. It will provide strong hold to finished styles yet leave hair pliable, adding texture, volume and definition with a matte finish.\u003cbr\u003e\u003cbr\u003eApply a small amount to the palms of your hands and rub together working through the hair to create desired style.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465306558797,"sku":"FDG074","price":10.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/hnet.com-image__23_-removebg-preview.png?v=1785940247"},{"product_id":"fudge-professional-grooming-putty-75g","title":"Fudge Professional Grooming Putty 75g","description":"\u003cp\u003eFudge Professional Grooming Hair Putty. Versatile, dual-use lightweight hair putty to create a groomed look with body and texture.\u003c\/p\u003e","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465326907725,"sku":"FDG077","price":12.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/0-55.jpg?v=1785940469"},{"product_id":"fudge-head-shine-144ml","title":"Fudge Head Shine 144ml","description":"Fudge's Head Shine has light reflecting properties to deliver a shiny flossy finish. Fudge's Head Shine is Ideal to control frizzy hair and has an exotic fruity fragrance.\u003cbr\u003e\u003cbr\u003eIt has a unique shine and sparkle system 'ronstar silver' to reflect shine and is water soluable and easily shampooed out so there is no build up on the hair. It contains UV protectant for protection from sun damage and to maintain hair condition. The light reflecting properties and two-part silicone system in this super dry aerosol delivers the ultimate in shine to your style.\u003cbr\u003e\u003cbr\u003eHold can 15cm from head and spray over finished style.* A top tip is to brush your hair after application to avoid fly aways.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465331167565,"sku":"FDG027","price":12.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg027_1.png?v=1785940534"},{"product_id":"fudge-professional-styling-surf-paste-85ml","title":"Fudge Professional Styling Surf Paste 85ml","description":"Fudge Professional Surf Paste, texturising matte styling hair paste. Rough and rugged texture paste for short, cropped or naturally wavy hair.\u003cbr\u003e\u003cbr\u003eOcean salts and vitamin-rich Japanese sea kelp help provide texture and volume. Unique UVisiShield technology combined with hydrating shea butter helps strengthen and protect your hair from damage and dryness.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465339785549,"sku":"FDG076","price":13.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/0-56.jpg?v=1785940681"},{"product_id":"fudge-clean-blonde-violet-toning-shampoo-1000ml","title":"Fudge Clean Blonde Violet Toning Shampoo 1000ml","description":"Prevent unwanted yellow and brassy tones and create blonder than blonde results by using Fudge Clean Blonde Violet Toning Shampoo 1000ml. Perfect for natural or lightened blondes to give you super hydrated hair with undeniable shine.\u003cbr\u003e\u003cbr\u003eThe innovative Quenching Keratin System, is what undoutably helps Fudge Clean Blonde Violet Toning Shampoo 1000ml to get your hair up to 8x stronger with increased smoothness and shine.   The violet micro-pigments immediately get rid of those unwelcome tones.\u003cbr\u003e\u003cbr\u003eApply to wet hair, lather evenly and leave for up to 5 minutes for best results. Rinse well and finish with Fudge Clean Blonde Violet Toning Conditioner for an immaculate finish.","brand":"Fudge","offers":[{"title":"Default Title","offer_id":54465429274957,"sku":"FDG053","price":19.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/fdg053_2.png?v=1785941351"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/collections\/fudge.png?v=1785856305","url":"https:\/\/themodernman.co.uk\/collections\/fudge.oembed","provider":"The Modern Man","version":"1.0","type":"link"}