{"product_id":"american-crew-forming-cream-85g","title":"American Crew Forming Cream 85g","description":"American Crew Forming Cream is ideal for creating hairstyles with high hold and natural shine whilst making the hair appear thicker.\u003cbr\u003e\u003cbr\u003eForming Cream repels moisture for increased hold. Use to create a sleek, straight look or to soften naturally curly or wavy hair.\u003cbr\u003e\u003cbr\u003eWork a small amount evenly through damp or dry hair and style as desired.","brand":"American Crew","offers":[{"title":"Default Title","offer_id":54465307771213,"sku":"AMC005","price":10.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/amc005.png?v=1785940260","url":"https:\/\/themodernman.co.uk\/products\/american-crew-forming-cream-85g","provider":"The Modern Man","version":"1.0","type":"link"}