{"product_id":"philip-kingsley-elasticizer-75ml","title":"Philip Kingsley Elasticizer 75ml","description":"Elasticizer Deep-Conditioning Treatment delivers a super-charged boost of elasticity, moisture and strength to your hair.\u003cbr\u003e\u003cbr\u003ePhilip Kingsley's award-winning, pre-shampoo, nutrient-rich formula helps to reduce the likelihood of breakage, leaving hair bouncy, silky, shiny and manageable without weighing hair down. Apply pre-shampoo and then wash out.\u003cbr\u003e\u003cbr\u003eBefore shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner.","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54465354957133,"sku":"PHI007","price":14.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/phi007.png?v=1785940814","url":"https:\/\/themodernman.co.uk\/products\/philip-kingsley-elasticizer-75ml","provider":"The Modern Man","version":"1.0","type":"link"}