{"product_id":"philip-kingsley-lasticizer-extreme-75ml","title":"Philip Kingsley Lasticizer Extreme 75ml","description":"Elasticizer Extreme Deep-Conditioning Treatment delivers a super-charged boost of elasticity, moisture and strength to your hair. \u003cbr\u003e\u003cbr\u003ePhilip Kingsley's award-winning, pre-shampoo, nutrient-rich formula helps to reduce the likelihood of breakage, leaving hair bouncy, silky, shiny and manageable without weighing hair down.\u003cbr\u003e\u003cbr\u003eBefore shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for 10-20 minutes (the longer the better!) Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week.","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54465392083277,"sku":"PHI008","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/phi008.png?v=1785941028","url":"https:\/\/themodernman.co.uk\/products\/philip-kingsley-lasticizer-extreme-75ml","provider":"The Modern Man","version":"1.0","type":"link"}