{"product_id":"reuzel-concrete-hold-matte-pomade-113g","title":"Reuzel Concrete Hold Matte Pomade 113g","description":"Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.\u003cbr\u003e\u003cbr\u003eBeeswax and castor oil keep hair full and moisturized. Water-based formula washes out easily without buildup. Subtle vanilla cola scent lends a sweet edge to a strong style.\u003cbr\u003e\u003cbr\u003eEmulsify and apply, working from root to tip. Want a hold that’s firm but flexible? Blow dry with Reuzel Clay Spray and then add Reuzel Concrete Hold Matte Pomade.","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":54465337819469,"sku":"REU063","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/8058\/9133\/files\/20593.jpg?v=1785940637","url":"https:\/\/themodernman.co.uk\/products\/reuzel-concrete-hold-matte-pomade-113g","provider":"The Modern Man","version":"1.0","type":"link"}