Flake-free and fantastic on all lengths and types, the American Crew Classic Firm Hold Styling Gel is an old school take on hair hold with an innovative, modern formula. Alcohol-free, it's among the healthiest gels to style your hair with; also able to actually increase the appearance of hair thickness and shine.

American Crew Classic Firm Hold Styling Gel uses a dual polymer complex with low pH to for maximum retention of moisture both on the hair and scalp. Vitamin B5 also boosts hair health, so achieving the perfect style with the ultimate hold isn?t of any detriment to you or your look.

Apply a small amount of American Crew Classic Firm Hold Styling Gel evenly to wet or towel-dried hair. Style as desired and let dry naturally.