Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for platinum blonde hair not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair. Never before has dark regrowth been “lightened” without peroxide!

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.