Infused with pateneted OLAPLEX Bond Building Technology, this customizable toning shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter, more manageable hair.

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Scientifically Proven: 3x Brighter compared to top purple shampoos.