Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits. The sulphate-free, anti-fade formula adds body, bounce and shine while soothing and conditioning the scalp following treatments. Pro vitamin B5 imparts shine and silkiness to hair, improving manageability and body. Decreases damage to the hair from harsh chemical treatments, improving combability and hair appearance. Also hydrates dry and damaged scalps following chemical treatments and colouring.

Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.