Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

Beeswax and castor oil keep hair full and moisturized. Water-based formula washes out easily without buildup. Subtle vanilla cola scent lends a sweet edge to a strong style.

Emulsify and apply, working from root to tip. Want a hold that’s firm but flexible? Blow dry with Reuzel Clay Spray and then add Reuzel Concrete Hold Matte Pomade.