Prime hair ready for heat with Shu Uemura Netsu Design Blow Dry Cream, a defining styling cream with heat protection properties of up to 230c, and frizz protection. a reworkable cream that reactivates with heat, enabling you to create repositionable looks with ease that last for days. inspired by the japanese art of minimalism, netsu - heat in japanese.

Style and re style knowing you will always have the shape and heat protection needed.

Apply to damp hair, blow-dry and heat style to set shape, reactivate by reapplying heat.